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Plant variety rights - green fingers

Who says money doesn't grow on trees?

Our PVR team have got it covered.  They understand plants, their genomics, physiology and culture.

Naturally they know how PVR rights differ around the world.  Plus, they know how to craft an intellectual property strategy using a ‘variety’ of intellectual property rights (not just PVR) that can protect new plant cultivators.

Let us help you harvest the rewards of your hard work.

“What is a weed? A plant whose virtues haven’t been discovered.” - Ralph Waldo Emerson

Key people

These guys are the go-to plants team in New Zealand.

Jared Millar, Hamilton

Senior Associate

PVR clients

Here’s some of the clients we’ve helped grow (forgive the pun).

"We value their practical, reasoned approach to the day to day matters and their contribution to Zespri’s commercial and strategic objectives. We have a collaborative relationship, and we find the firm to be knowledgeable and solution focused."
Murray Denyer, Board Secretary and Chief Legal Counsel - Zespri
"Without exception I have found the staff at James & Wells to be helpful, friendly, approachable and very professional and their service tailored to our specific needs. The tasks requested of them have been carried out expediently in an effective and efficient manner."
J.E. Miller, Manager. Intellectual Property - Grasslanz