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Trade marks

Your brand distinguishes your goods and services from those of your competitors. It’s what drives customers to you again and again.

Our Trade Marks Team explores all options to enable you to achieve your objectives and can help you:

  • Create brand strategies
  • Develop strong trade marks
  • Gain ownership and control over your trade mark globally
  • Avoid conflict with the existing rights of other parties
  • Register domain names
  • Know about your competitors activities and/or the existence of trade marks which may cause conflict
“Make it a life-rule to give your best to whatever passes through your hands. Stamp it with your manhood. Let superiority be your trademark.” - Orison Swett Marden

Key people

Meet the experts enabling Kiwi businesses to secure their place in the market with a stand out brand.

Sarah Harrison, Auckland

Special Counsel

Trade mark clients

These clients know just what it takes to make their mark.

"With our business being export focused, a key element of the business has been effective IP management, particularly in the area of trade marks. James & Wells have been an important strategic partner for us, providing advice and guidance in terms of trade mark strategy and implementation."
Tony Giles, CEO - Dairy Goat Co-operative
"James & Wells have been extremely thorough and honest in their assessment of likely outcomes and costs. We now have a clear understanding of priorities and options and a range of strategies to choose from with each mark and name we are trying to protect."
Trevor Bolland, Managing Director and CEO - NuZest
"The team at James & Wells have made a hard project easy for us with their professional advice and understanding of our needs. They have delivered on time and on budget. I would recommend this firm to any one and look forward to working with them in the future."
Grant Jenkins - Green Sheep (NZ) Limited
"The trade mark advice received from James & Wells has proven resoundingly thorough.  Pre-lodgement briefing strategies, regular bundled reporting on all open filings, and commercially comprehensive discussions to work through issues to my favour as they arose."
Russell Cowley, Managing Director - Manuka Lab Limited
"James & Wells have shown that they have a sound understanding of ZESPRI's business and the environment in which we operate. We value their practical, reasoned approach to the day to day matters and their contribution to ZESPRI's commercial and strategic objectives. "
Murray Denyer - Zespri
"The team at James & Wells provide Emerald Foods with professional and robust advice in a timely and friendly fashion. We use James & Wells for all our national and international IP advice and trademarking across all of our brands. "
Fraser Brown, General Manager - Export - Emerald Foods Group