With the New Zealand Government’s plans to treble the F&B sector’s export market by 2025, leveraging the value of IP will be key to achieving the greatest return.
How better to meet these goals than dedicating a team to the cause. Meet our Food and Beverage team.
So what can we do for you?
As part of our health claims advisory service, we can:
For our team it’s personal. Meet the experts with hands-on industry experience, and a genuine passion for the sector.
Head of Division - Asia (亚洲部总监)
These clients called on us to leverage and protect the reputation of their brand.
"The team at James & Wells provide Emerald Foods with professional and robust advice in a timely and friendly fashion. We use James & Wells for all our national and international IP advice and trademarking across all of our brands."Fraser Brown, General Manager - Export - Emerald Foods Group
"Peter and James & Wells have been instrumental in helping us develop and implement a sound IP strategy in relation to our R&D and innovation pathway. Peter’s expertise and practical application of IP in the food industry has been invaluable to Goodman Fielder."Shantanu Das, Research and Innovation Senior Manager - Goodman Fielder
"James & Wells was able to comprehensively understand our business and, most importantly, our position in the market. The value of investing in an IP strategy cannot be underestimated, particularly given the brand equity we have successfully developed for Kokako."Mike Murphy, Managing Director - Kokako
"James & Wells helps Original Foods Baking Co. to protect our brands and IP. As a medium sized, wholesale baking business that exports internationally this is a vital element of our business. With James & Wells we have found a firm that understands our market and has extensive knowledge of the F&B sector. "Jane Mayell, Managing Director - Original Foods
"James & Wells have shown that they have a sound understanding of ZESPRI's business and the environment in which we operate. We value their practical, reasoned approach to the day to day matters and their contribution to ZESPRI's commercial and strategic objectives."- Zespri
"James & Wells provides New Image Group Ltd with specialist advice in the area of intellectual property which includes looking after our patent portfolio that protects our Sleep Milk product in New Zealand and internationally, enabling us to successfully launch our product worldwide."Guy Wills, General Manager - New Image Group