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Tonia Brugh

Senior Associate
Hamilton toniab@jaws.co.nz
64 7 957 5660

Tonia is a member of the Hamilton Trade Marks team.  Her practice includes all aspects of branding and trade marks, including brand availability searching, portfolio management, prosecution and enforcement, intellectual property strategy, copyright, e-commerce and domain names. 

Tonia has experience working in a number of sectors, but has a particular interest in celebrity name protection, entertainment & media, food and beverage and the Indigenous Rights of Maori and Pacific People.

Outside of her work as a Senior Associate, Tonia likes to renovate character homes, garden and go gliding. 


Qualifications and memberships

  • LLB (First Class Honours) – University of Waikato
  • Admitted as Barrister and Solicitor of the High Court New Zealand (2001)
  • Admitted as Solicitor of the Supreme Court of England & Wales (2005)
  • Member of the Intellectual Property Societies of Australia and New Zealand (IPANZ)

Industry specialty

  • Agribusiness
  • Biotechnology
  • Creative/Design/Media
  • Health technology
  • Food and beverage
  • Natural products


  • Trade marks
  • Commercialisation
  • Fair trading in New Zealand
  • Intellectual property strategy
  • Portfolio management
  • Competitive intelligence 


Tonia has a strong commercial practice, including due diligence in commercial transactions, confidential information, and trade secrets as well as expertise in doing business in Australia, United Kingdom and Europe

Prior to joining James & Wells, Tonia was the lead associate in the intellectual property team at a large commercial firm.