Stephanie is a Solicitor and Brand Strategist based in our Christchurch office. As a member of our dedicated ‘Food and Beverage Innovation’ team and with a background in marketing and consumer law, Stephanie is one of our Food Standards advisory experts. Her specialties include product labelling and advertising compliance.
She’s a regular writer and speaks at seminars around the country, educating the food and beverage sector on how to strategically capture the commercial value from their IP and export their brands across the globe.
Outside of work, Stephanie is a fitness fanatic. As a qualified group fitness instructor, you can catch her teaching Barre and Pilates classes in and around Christchurch and she is Deputy Chair of the Exercise Association of NZ Inc.
Her experience working in-house for several FMCG companies and the Brewers Association means Stephanie brings to the Food and Beverage team a strong background in marketing and consumer law and related commercial matters. Well versed in trade mark law, her specialities include advising on international brand strategies and looking at matters of food and labelling compliance as part of the overall brand strategy.
"Stirling Sports engaged JAWS to secure our trading name and trademark in the Australian Market. Our application was initially turned down and we had to approach owners of trademarks with similar names in our category. Stephanie negotiated a great result in a very timely manner and for a very acceptable professional fee. We are very pleased with the result and can thoroughly recommend Stephanie Melbourne and JAWS."
Mark Anderson, Managing Director
"Stephanie's practical and proactive attitude means that matters are actioned and followed up on a timely basis. She's an excellent sounding board and has provided us with appropriate advice and cost effective solutions for all our IP needs. "
Jane Mayell, Managing Director