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Sarah Harrison

Special Counsel

Sarah is a member of the Auckland Trade Marks team.  She specialises in the protection, enforcement and commercialisation of trade marks.  Liaising with clients on a national and international scale, Sarah is well versed in advising corporates, multinationals and start-up businesses. 

Sarah is a contributing author of New Zealand’s leading online academic resource for intellectual property, Brooker’s Intellectual Property.  She has also contributed a chapter on enforcing judgments in foreign jurisdictions for the publication ‘A Guide to E-Commerce Law in New Zealand’, and writes articles for a variety of different publications, including the World Trade Mark Law Review.

Outside her role as Special Counsel, Sarah enjoys good food and wine with friends, running and getting out in the garden. .

Qualifications and memberships

  • Master of Law with First Class Honours in Corporate and Commercial Law from the University of Auckland.
  • Bachelor of Laws from Victoria University of Wellington
  • Bachelor of Arts (Hons) in History from the University of Otago
  • Barrister and Solicitor of the High Court of New Zealand
  • Member of the Intellectual Property Society of Australia and New Zealand (IPSANZ) and the Auckland District Law Society Inc.

Industry specialty

  • Agribusiness
  • Biotechnology
  • Creative/Design/Media
  • Health technology
  • Mechanical
  • Clean technology
  • Electronics
  • ICT - software
  • Food and beverage
  • Natural products


  • Trade marks
  • Confidential information and trade secrets
  • Commercialisation
  • Litigation
  • Fair trading in New Zealand
  • Intellectual property strategy
  • Portfolio management
  • Competitive intelligence 
  • Education


Sarah’s extensive trade mark experience includes analysing and advising on infringement risks, clearance and protection strategies, registrability issues, due diligence reports and intellectual property audits, negotiating settlement agreements, and working with in-house counsel.

She advises on trademark disputes and assists with hearings before the Intellectual Property Office of New Zealand, IP Australia and High Court of New Zealand. Distribution, sale and purchase, licenses, and confidentiality agreements are all part of Sarah’s solid intellectual property expertise, which ensures her clients get the most out of their brands, both in New Zealand and overseas.

Prior to joining James & Wells, Sarah worked for another New Zealand intellectual property firm. 

But don't take our word for it

"Throughout we have been impressed with the level of services received and the timely response to questions and situations needing to be addressed. They have been extremely thorough in their advice and honest in their assessment of likely outcomes and associated costs. We now have a very clear understanding of priorities and options and a range of strategies to choose from with each mark and name we are trying to protect. More importantly, Carrick Robinson and Sarah Harrison have been a pleasure to deal with."

Trevor Bolland, Managing Director and CEO 

"Sarah is truly the consummate professional. Sarah has taken the time and effort to understand our business, our brands and our strategy to trademark our brands locally and internationally. With this knowledge in mind she has given clear and concise advise and made recommendations to help facilitate our international trade mark filing process. Sarah's style is collaborative and you can sense she enjoys what she does and she does it well." 

Rob Pickering, Operations Manager

"With the fast pace of business these days it is a pleasure when service and commitment to the customers’ needs is delivered, and I believe Sarah Harrison should be acknowledged for this.
Her level of customer care and knowledge in the field of IP has served well for our business and has helped ensure the proficiency and integrity of our brand. I thank Sarah on a personal and business level and absolutely highly recommend her and JAWS."

John Riley, General Manager