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Sarah Harrison

Senior Associate

Big picture projects are Sarah’s specialty when it comes to trade marks. She knows just how to get Kiwis to where they want to go by crafting a sound strategy, with commercial and legal objectives at the forefront of her mind.

Outside her role as a Senior Associate, a life full of good food and wine with friends keeps Sarah happy. Fitting in the odd run or two, getting out into the garden or chilling out with a good book provides the perfect opportunity for Sarah to relax…if her two boys let her, that is.

Qualifications and memberships

  • LLM (Hons)
  • LLB
  • BA (Hons)
  • Barrister and Solicitor

Industry specialty

  • Agribusiness
  • Biotechnology
  • Creative/Design/Media
  • Health technology
  • Mechanical
  • Clean technology
  • Electronics
  • ICT - software
  • Food and beverage
  • Natural products


  • Trade marks
  • Confidential information and trade secrets
  • Commercialisation
  • Litigation
  • Fair trading in New Zealand
  • Intellectual property strategy
  • Portfolio management
  • Competitive intelligence 
  • Education


As second in command of our Auckland Trade Marks team, Sarah specialises in the protection, enforcement and commercialisation of trade marks.  Liaising with clients on a national and international scale, Sarah is well versed in advising corporates, multinationals and start up businesses.  She analyses and advises on infringement risks, clearance and protection strategies, registrability issues, and legal disputes.

Sarah has extensive experience devising a range of agreements.  Distribution, sale and purchase, licenses, due diligence reports, IP audits and confidentiality agreements are all part of a solid intellectual property structure implemented to get the most out of brands, both in New Zealand and overseas.

Sarah is a Barrister and Solicitor of the High Court of New Zealand, holds a Master of Laws in Corporate and Commercial Law (First Class Honours) and a Bachelor of Arts (First Class Honours). 

But don't take our word for it

"Sarah is truly the consummate professional. Sarah has taken the time and effort to understand our business, our brands and our strategy to trademark our brands locally and internationally. With this knowledge in mind she has given clear and concise advise and made recommendations to help facilitate our international trade mark filing process. Sarah's style is collaborative and you can sense she enjoys what she does and she does it well." 

Rob Pickering, Operations Manager

"Throughout we have been impressed with the level of services received and the timely response to questions and situations needing to be addressed. They have been extremely thorough in their advice and honest in their assessment of likely outcomes and associated costs. We now have a very clear understanding of priorities and options and a range of strategies to choose from with each mark and name we are trying to protect. More importantly, Carrick Robinson and Sarah Harrison have been a pleasure to deal with."

Trevor Bolland, Managing Director and CEO 

"With the fast pace of business these days it is a pleasure when service and commitment to the customers’ needs is delivered, and I believe Sarah Harrison should be acknowledged for this.
Her level of customer care and knowledge in the field of IP has served well for our business and has helped ensure the proficiency and integrity of our brand. I thank Sarah on a personal and business level and absolutely highly recommend her and JAWS."

John Riley, General Manager