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Jason Rogers


Leading the charge in our Auckland Patents team, Jason is on a mission to help New Zealand businesses take their ideas and inventions to the world with his knack for high end IP strategies.

Like your typical Kiwi bloke (excluding his fondness for waistcoats), Jason loves music and getting outdoors. Whether its jet skiing, fishing, golfing or hiking, you will find him a content man as long as he’s enjoying an active lifestyle.

Qualifications and memberships

  • BSc
  • LLB
  • Registered Patent Attorney - New Zealand and Australia
  • Barrister and Solicitor

Industry specialty

  • Agribusiness
  • Biotechnology
  • Chemical
  • Clean technology
  • Creative/Design/Media
  • Electronics
  • Food and beverage
  • Health technology
  • ICT - software
  • Mechanical
  • Natural products


  • Patents
  • Designs
  • Intellectual property strategy
  • Portfolio management
  • Education
  • Blue Sky Mining 
  • Commercialisation
  • Competitive intelligence 


With nineteen years of industry experience, Jason has been involved with an extensive field of technologies, including life sciences, software and mechanical specialties. 

Jason was a Director - from 1 July 2010 to 25 October 2012 - of Freeload, a start up company manufacturing and marketing an innovative bike rack and attachment system it had developed, providing advice on IP matters. Jason was also a Director of Kiwijoe New Zealand Limited, an IP Holding company which owned the intellectual property behind the Freeload bike rack products.  Kiwijoe’s IP portfolio was sold to Thule in December 2011.

Jason holds a Bachelor of Science and a Bachelor of Law. He studied chemistry and computer science as part of his science degree before switching to genetics, plant biotechnology and animal physiology. 

Jason is also a Registered Patent Attorney and a Barrister and Solicitor of the High Court of New Zealand.

But don't take our word for it

"As our patent attorney, Jason has been advising us on what aspects of our product we could patent as well as drafting patents that have resulted in us successfully being granted patents in New Zealand, Australia, USA, Europe and many other individual nations around the world.

We recently sold our company and its extensive patent family to Valmont, a large US multinational".

Dallas James, Former Managing Director, AXIP Ltd  t/a AMORFLEX International

“We enjoy working with Jason as a company director and a valued strategic IP adviser for Freeload. Over the past 5 years he has provided our company with the critical guidance and competitive IP edge it needed to help build, protect and present the full value of our innovation and design on a world stage, culminating with our recent deal with Thule AB to acquire our IP rights.”

Pat Maguire, Founder

“Being NZ’s fastest growing company in 2007, Energy Mad needed to partner with an IP firm which could keep up and I am glad say to James and Wells did.  We have been impressed with the advice received and would recommend them to any company large or small.”

Tom Mackenzie, Founder and Technical Director