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Ceri Wells


You might’ve heard about the Society of Beer Advocates case against DB Breweries. That was Ceri. And he even did it for free because he’s all about championing innovative New Zealand companies. Good man. He loves meeting with start-up companies and people trying to get something new off the ground.

He’s passionate about this country and committed to ensuring innovative New Zealanders don’t miss the opportunities their ideas generate.

When he ventures out from behind his desk he heads straight outdoors…. skiing, golfing, surfing, fishing, scuba and boating. Throw in some good food and a cold beer and Ceri’s a happy man.


  • MA (Hons)
  • LLB
  • Registered Patent Attorney - New Zealand and Australia
  • Barrister and Solicitor

Industry specialty

  • Agribusiness
  • Biotechnology
  • Chemical
  • Clean technology
  • Creative/Design/Media
  • Electronics
  • Food and beverage
  • Health technology
  • ICT - software
  • Mechanical
  • Natural products


  • Trade marks
  • Designs
  • Intellectual property strategy
  • Doing business in Asia
  • Copyright
  • Confidential information and trade secrets
  • Fair trading in New Zealand
  • Anti-counterfeiting

Credentials & experience

Over the last 30 years Ceri has been involved in patent drafting, litigation, trade mark ownership, unfair competition and copyright matters. This has given him a lot of insight into IP strategies that work. As you can imagine, there’s not much he hasn’t seen. That’s why he’s the go-to guy for companies wanting to merge their IP and business strategies. Ceri has helped countless businesses get the best possible bang for their innovation buck.

Like most of our Owners, he has a lot of certificates on his wall. He holds a degree in Law, as well as a Masters in English, is a Barrister and Solicitor of the High Court of New Zealand, and a Registered Patent Attorney in New Zealand and Australia.

Industry recognition

Ceri is a fellow and past president of the New Zealand Institute of Patent Attorneys (NZIPA), a member of the NZIPA examinations board, and represents New Zealand on the Trade Marks committee of the Asian Patent Attorney Association. Ceri has presented submissions to government select committees, lectured at universities and polytechnics, and has many published articles to his name. He’s a member of the Licensing Executives Society, Asian Patent Attorneys Association (APAA), International Trade Mark Association (INTA), the Intellectual Property Institute of Canada, and is listed as a leading lawyer in the 2013 edition of Asia IP Experts. Ceri was most recently ranked by World Intellectual Property Review (WIPR) as a leader in IP private practice. 

But don't take our word for it

A third party Sport Wanganui was working with, registered a trade mark we considered to be ours.  Ceri employed his considerable experience to devise and implement a practical strategy which resulted in the other party relinquishing the trade mark, without recourse to a formal Hearing or Court proceedings.  It was a great result that was dealt with in both a professional and timely manner, and meant we could continue with the use of the trade mark - business as usual! 

Rachel O'Connor, Events Manager, Wanganui Sports Foundation