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Carrick Robinson


Carrick heads the Auckland Trade Marks team. Carrick is also Head of the firm’s ‘Food & Beverage Innovation’ team educating and advising clients within the sector on how to leverage their intellectual property assets.

He specialises in all areas of trade mark law and practice, with an extensive client base covering the natural products, pharmaceutical, personal care, food, beverage and dairy industries.

Within the food and beverage sector, Carrick advises many top brands, including Yealands, Emerald Foods, Goodman Fielder, Open Country, Cookie Time and NuZest.

He also leads the James & Wells natural products focus group, and manages the firm’s relationship with Natural Products New Zealand.

In his spare time, Carrick enjoys spending time with family and cycling.

Qualifications and memberships

  • Bachelor of Commerce (Accounting and Commercial Law) from the University of Auckland
  • Chartered Accountant
  • Registered Trans-Tasman Patent Attorney 
  • Registered Trans-Tasman Trade mark Attorney 
  • Fellow of the Institute of Patent Attorneys (NZIPA), a member of the Intellectual Property Society of Australia and New Zealand (IPSANZ) and the International Trade Mark Association (INTA), and the New Zealand College of Chartered Accountants

Industry specialty

  • Biotechnology
  • Clean technology
  • Creative/Design/Media
  • Food and beverage
  • Health technology
  • Natural products


  • Trade marks
  • E-commerce and domain names 
  • Fair trading in New Zealand
  • Intellectual property strategy
  • Portfolio management
  • Education
  • Blue Sky Mining 


Prior to joining James & Wells, Carrick worked in-house for Rover Group Limited in the UK, as well as for one of the UK’s leading patent and trade mark attorney firms, Keltie.

Carrick is recommended by the World Trade Mark Review 1000 for prosecution and strategy, with judges commenting "Carrick Robinson comes from a tax background and is a font of knowledge on IP valuation and taxation; however, his trademark practice is extremely broad and his client base correspondingly diverse." Carrick is also ranked as trade mark expert by Asia IP Experts. 

A contributing author to Brookers' Text on Intellectual Property Law in New Zealand, Carrick has commented on the subject of trade mark law and practice.

Before he began his career in intellectual property, Carrick was a tax accountant. This is where his interest in the valuation of intellectual property originates

But don't take our word for it

"Carrick’s manner on a number of international registrations through 2012 & 2013 clinched my ongoing support for Carrick and James & Wells. Of special appreciation has been the verbal communications that de-clutters the jargon and side step omissions in my own preparation."

Russell Cowley, Managing Director

"Throughout we have been impressed with the level of services received from James & Wells and the timely response to questions and situations needing to be addressed. They have been extremely thorough in their advice and honest in their assessment of likely outcomes and associated costs. We now have a very clear understanding of priorities and options and a range of strategies to choose from with each mark and name we are trying to protect. More importantly, Carrick Robinson and Sarah Harrison have been a pleasure to deal with."

Trevor Bolland, Managing Director and CEO 

"Carrick has provided excellent advice and service to us for many years. The trade mark area can at times be confusing and complex, Carrick’s  knowledge in this area is first class. Likewise his ability to tap into a worldwide network has been invaluable to our company as we have expanded."

Phil Ryan, Director