Trade Marks
James & Wells has one of New Zealand’s strongest trade mark practices and operates separate teams in Auckland, Hamilton, Tauranga and Christchurch.
Your trade mark is how people will distinguish your goods and services from those of your competitors. It’s a mark of your good name and reputation, and your customers’ ‘guarantee’ when they decide to do business with you again, and again.
Our Trade Marks Team uses their local and international experience to ensure their advice is commercially balanced and practical. They take a holistic view and explore all options to enable you to achieve your objectives, whether that be to use a particular brand, register a difficult trade mark, develop a global brand, acquire a domain name, or put a stop to counterfeit products.
The range of services our Trade Marks Team can provide you include:
- Advice on trade mark development
- Clearance trade mark searches to ensure your proposed trade mark will not conflict with the existing rights of other parties
- Protection strategies and registration of trade marks including non-traditional forms of marks such as product shape and colour
- Registering domain names
- Monitoring trade marks registers to alert you to the activities of your competitors and/or the existence of trade marks which may cause conflict
For further information, visit our FAQs on Trade Marks and Trade Mark Oppositions.
Strong trade marks with clear rights of ownership.