Ceri is an outspoken champion of innovative New Zealand companies, and personally led James & Wells IP's pro bono work for the Society of Beer Advocates in its case against DB Breweries' trade mark registration for the generic term.
He has particular interest in working with start-up companies,
venture capitalists and seed funding organisations in an effort to
see New Zealand innovation encouraged and effectively
Qualifications & background
Although previously involved in patent work and litigation, Ceri
has for the last 20 years specialized in trade mark (including
unfair competition) and copyright matters. His broad experience in
all IP matters and his years of experience working with a large
range of businesses sees Ceri in demand for providing strategic
advice to companies wanting to integrate an IP strategy with their
business strategy and maximise the value and financial return from
Ceri is a Fellow and past president of New Zealand Institute of
Patent Attorneys (NZIPA). He is long standing a member of the NZIPA
examinations board, and represents New Zealand on the Trade Marks
committee of the Asian Patent Attorney Association. He has
presented submissions to government select committees, lectured at
universities and polytechnics, presented conference papers and has
written numerous articles on his specialist topics. Ceri is a
member of the Licensing Executives Society, Asian Patent Attorneys
Association (APAA), International Trade Mark Association (ITMA),
and the Intellectual Property Institute of Canada.
He holds a degree in law, as well as a Masters in English, is a
Barrister and Solicitor of the High Court of New Zealand and is a
Registered Patent Attorney in New Zealand and Australia.
Ceri's outside interests
Ceri loves the outdoors and keeping active skiing, golfing and
surfing (both long board and SUP), weight training, fishing, scuba
and boating. Combine any of these with good food, great wine or a
quality cold beer and he's a happy man.
Phone: +64 7 957 5660