Get The Answers: Trademark best way to stop others using business name

Simon Rowell, a partner at James & Wells, writes an article for the NZ Herald on trade marks.

To find out the answers to the questions below, read the full story on the NZ Herald website.

1. How can companies protect their name against copycats?
2. What is a trademark and what can be registered as a trademark?
3. If I've registered my company name with the Companies Office, isn't that enough?
4. If I get rights to my brand just by using it, why do I need to register it as a trademark?