POSTED BY:
Jaws
ON:
11 Aug 2010With several major sporting events on the horizon in New Zealand, Fair Go did a piece on the Major Events Management Act 2007.
The Act protects against "ambush
marketing". Certain words and emblems are now protected
from use by unauthorised persons to denote a connection with a
major event such as "Rugby World Cup", "RWC 2011" and "World Rowing
Championships 2010".
Fair Go came to us as experts in this field and our
senior associate, Katrina Crooks, appeared on the
programme.
If you missed it, you can watch it now on TVNZ On
Demand (chapter 3), and of course, if you have any questions or
concerns surrounding your major event promotions, please do not
hesitate to contact Katrina
Crooks.
To find further information about the Act and what businesses
may and may not do, click
here.