News
February - 2008
POSTED BY: Ian Finch
ON: 25 February 2008
Intellectual property is a term that refers to the ownership of an intangible thing — be it the innovative technology behind a new product or service, the brand name affixed to it, the goodwill the company making or providing enjoys, or the manner in which the product or service and associated material are presented. Intellectual property is now often recognised as the most valuable asset in a business. It is hardly surprising therefore that intellectual property disputes are increasingly prevalent, and are some of the most hard fought.
POSTED BY: Jennifer Lucas
ON: 22 February 2008
On the world stage New Zealand is not a huge player in the pharmaceutical industry, our population of 4 million comprising less than 1% of the world pharmaceutical market.
POSTED BY: Simon Rowell
ON: 22 February 2008
Often companies will have developed a substantial intellectual property portfolio, perhaps on an ad hoc basis. Having established a portfolio, each item of intellectual property should be analysed to determine how it can be best used to contribute to the company’s bottom line.
POSTED BY: Simon Rowell
ON: 22 February 2008
To understand how to maximise the value of intellectual property rights, it is first necessary to understand the factors that affect the value of those rights.