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PROTECTING IT WITH IP

Intellectual property is a term that refers to the ownership of an intangible thing — be it the innovative technology behind a new product or service, the brand name affixed to it, the goodwill the company making or providing enjoys, or the manner in which the product or service and associated material are presented. POSTED : 25th February 2008 more

UNDERSTANDING INTELLECTUAL PROPERTY VALUE

To understand how to maximise the value of intellectual property rights, it is first necessary to understand the factors that affect the value of those rights. POSTED : 22nd February 2008 more

LICENSING INTELLECTUAL PROPERTY: OBTAINING MAXIMUM VALUE FOR YOUR RIGHTS

Often companies will have developed a substantial intellectual property portfolio, perhaps on an ad hoc basis. Having established a portfolio, each item of intellectual property should be analysed to determine how it can be best used to contribute to the company’s bottom line.
POSTED : 22nd February 2008 more

GENERIC PHARMA IN NEW ZEALAND - TAKING ADVANTAGE

On the world stage New Zealand is not a huge player in the pharmaceutical industry, our population of 4 million comprising less than 1% of the world pharmaceutical market. POSTED : 22nd February 2008 more

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