0800 INNOV8
Home » Information » Trade marks » Trade marks

Trade marks

A trade mark indicates a connection between certain goods and services and the trade mark owner.

As such, a trade mark functions as a "badge of origin", identifying the source of branded goods and/or services.
A trade mark can be a word, phrase, number, symbol, logo, colour, label, shape, or even a sound or smell, or any of these, provided the mark can be represented graphically.

Registering your trade mark gives you a number of benefits including the exclusive right to use the mark throughout New Zealand in relation to the goods and/or services covered by the registration. In addition you cannot be accused of trade mark infringement by using your registered trade mark.

For more detailed information about trade marks and the process to register them, click on the headings below, or to learn more about the expertise of our Trade Mark team click here.

Why register a trade mark?
International Trade Mark Registration: The Madrid System
Guide to trade mark use
Company names
Enforcing rights in unregistered trade marks
What can be registered as a trade mark?
Information required for filing an application
List of classes of goods and services
Procedure for registering a trade mark
False Invoices
Trade marks FAQs
Trade mark oppositions FAQs