RimPro-Tec
Efficient intellectual property strategies ensure Kiwi innovation is one step ahead on the world stage.
Drivers have always been faced with the age old problem: how can you protect your car wheels against their number one enemy, the curb? RimPro Tec has the solution. Their system is designed to preserve the aesthetic appearance of wheels, reducing the chance of damage by applying a two-part protection system to the wheel rims – a rigid base coupled with an interchangeable inner capable of withstanding impacts at a range of speeds.
RimPro Tec needed a strategy to ensure they were going to stand out in a market with similar products, and have their innovative thinking recognised to create a point of difference.
