Strategic innovation mapped out to a tee.
Integrity Analysis is a technology R&D company specialising in scientific software development. Led by Dr Zeke Chan, the company provides research services, data analysis and data mining for various institutions and organisations.
Integrity Analysis has hit the mark with its latest product, the golf swing app SwingProfile. SwingProfile automatically detects and records a golf swing and generates instantaneous Golf Digest-style swing sequences. No external equipment or sensors are required, so the technology can be used whenever an iPhone or iPad is available.
James & Wells worked with Integrity Analysis right from the conceptualisation stage.
Detailed research of existing technology was conducted to assess SwingProfile’s uniqueness before any further investment was made. To keep ahead of the game, James & Wells also made sure the app was not in breach of any existing intellectual property protection in key markets.
With sturdy foundations in place, an international protection strategy was then formulated and implemented.
To date, Integrity Analysis has patents pending in several countries around the world and has scored a series of accolades in the process.
Awarded ‘Best Overall Product’ and ‘Best Market Research’ at the PGA Merchandise Show in 2012, Integrity Analysis was also a finalist in the 2013 New Zealand Innovators Awards.