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Bayer - APAC Development

Competing with the big players through smart IP practices.

As a New Zealand exporter of animal health products, Bomac’s competitors include large multinationals like Pfizer, Merial and Shering Plough. With a range of new products being developed every year, they needed to be innovative in every way in order to compete.

How we helped

Bomac supplied world class animal health products, including antibiotics, vaccines, nutritional supplements and electrolytes to animals both in the home and on the farm. A densely populated market place meant Bomac needed to keep ahead of their game.

Bomac consulted with James & Wells on a regular basis to ensure their products did not infringe specific IP rights overseas, to keep abreast of competitors’ IP activities and to align the business goals and strategies accordingly.

Bomac’s comprehensive and innovative IP portfolio was a major factor in its attractiveness to global giant Bayer, who acquired it in 2010.

"Kate has focused the whole organisation on innovation and inventiveness; it has become part of our culture and the whole team is cognisant of the value generated by appropriate protection. We now see intellectual property as a key factor in our success". 

Wayne Leech, Director, Bomac Laboratories Limited

The team for Bayer - APAC Development

Jared Millar
Jared Millar

Senior Associate

Ian Finch
Ian Finch

Partner

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