Expertise
> Strategy
Idea Creation
We work with your technical and/or marketing
people in brainstorming sessions to generate and capture innovative
ideas.
Our technical/scientific background is naturally broad arising
from exposure to patents and technical literature across a number
of areas. This enables us to see additional opportunities or
contribute solutions from outside a client's immediate field.
Our IP background enables us to see how an idea can be captured
and what additional research would be required to strengthen a
positive position.
Our branding background can guide marketers away from choosing
brands that can be difficult to distinguish goods and services in
the market and consequently difficult to protect and enforce
related rights.
Finally, our experience with in-house IP counsel means that we
are able to transform ideas into a format such that the
commercialisation potential can be readily assessed.