Expertise
> Strategy
Competitive Intelligence
New Zealand businesses cannot always compete
on the international stage by being the biggest, cheapest, or
closest to market. But, we can compete by being clever.
'Clever' is knowing who your competitors are, what they are
doing, and where they are doing it.
By tracking the direction of Intellectual Property in your space
you can work out:
- Present & future markets for others
- Potential competing products/services
- Marketing intentions
- What rights you need to avoid infringing
- Who's new in the industry
- Who a suitable business partner could be
Successful exporters such as Zespri, Gallaghers and Bomac are
just some of the businesses that use our services in this field.
Importers also use us to determine if there are competing brands
about to enter New Zealand.
With quality Intellectual Property market intelligence we can
work with you to devise:
- How to work around other's rights
- R&D directions
- How to block off a competitive space
- Branding strategies
- How to challenge others rights - successfully
& cost effectively
- Filing strategies
- Deal structures
- Border control strategies
- Ongoing intelligence gathering
Our Competitive Intelligence
team includes:
Dedicated IP searchers who know
their way around international databases, can plug into our
international network of IP advisors, and know what information can
be extracted and when.
IP
attorneys whose collective qualifications in
law, science, accounting and commerce augments their IP training
and experience to formulate relevant strategies for your
business
Commercialisation
lawyers who only work on agreements and deal
structures that relate to IP. Their skills help convert your
intangible assets into real money.
In-house
litigators who work solely in the IP area of
conflict resolution. Their in-depth knowledge of IP law is
illustrated by being instrumental in producing New Zealand's
leading text on IP law.