James & Wells - Intellectual Property

Expertise > Enforce

Fair Trading in New Zealand

You've worked hard to build up your business and now someone is trying to trade on your goodwill and reputation.  Or you're looking to launch a new product but are not sure what standards apply.  James & Wells can help you.

Fair trading and consumer protection legislation in NZ

In New Zealand, businesses and consumers are protected from unfair trading practices by a suite of legislation. The most significant of these are:

  • Fair Trading Act 1986: prohibits and provides remedies for misleading and deceptive conduct in trade both generally and in relation to specific types of conduct;
  • Sale of Goods Act 1908: provides the legal framework in respect of business to business transactions involving goods;
  • Consumer Guarantees Act 1993: provides specific statutory guarantees to consumers in respect of goods and services and remedies for breaches of those guarantees by suppliers and manufacturers.

What we can do for you

Our Litigation team is recognised both locally and internationally for its advice in relation to New Zealand's fair trading laws. Specifically, we can:

  • Provide advice on all aspects of the fair trading laws
  • Provide advice in relation to product standards in New Zealand, including labelling requirements
  • Notify others of your rights and how they may be in breach of those rights under the fair trading laws
  • Advise you on allegations of breaches of the fair trading laws
  • Prosecute or defend court proceedings concerning allegations of breaches of the fair trading laws

For further information on resolving a fair trading dispute, see the Litigation team brochure 'Natural Born Litigators' or visit our information page on Fair Trading in New Zealand.

Natural born litigators image 

The Litigation Team is based in the firm's Auckland Office and is headed by partner Ian Finch. Ian is recognised nationally and internationally as an expert in IP litigation.

Contact our litigation experts:

Ian Finch

Katrina Crooks

Claire Deeks

Ben Cain