Mistakes to avoid making with your IP: things you need to know from the get go
Part 6 in a 6 part series
As with anything that you want to do well, getting to grips with the ins and outs of intellectual property (IP) and the ways in which it can be leveraged in your business requires a combination of curiosity, constant learning and the right advice and expertise at the right time.
For some entrepreneurs and business owners, rookie mistakes can lead to lessons being learned the hard or expensive way. The good news is that there are ways to avoid some of the more common pitfalls.
Here’s our top 10 list of things you need to know from the get go.Read more
Investment and IP: what might investors want to know and how to be pitch-ready
Part 5 in a 6 part series
So far in this series we’ve talked about the role intellectual property (IP) plays in business, reasons to protect it, and the different forms of protection that exist.
If your business has grown to the point of needing a serious injection of funds to sustain or accelerate momentum, chances are you will be thinking about investment.
So let’s turn our attention to investment and IP. What might investors want to know, and how can you be pitch-ready for IP-related questions?Read more
The different forms of IP protection: which ones are right for your business?
Part 4 in a 6 part series
In previous articles, we’ve dealt with the bigger picture of understanding intellectual property (IP) and your business, what role it plays in value creation, how to approach IP strategy, and things to consider when deciding whether to protect your IP or not.
It’s now time to delve into a bit of the detail around the different forms of IP protection, and which ones are right for your business.Read more
The big question: to protect your IP or not?
Part 3 in a 6 part series.
In the second article of this series, we provided tips on how to get the intellectual property (IP) strategy for your business right from the outset. We emphasised that early identification and capture of your IP is vital if you want to maximise its commercial potential and avoid making mistakes that cost you dearly down the track.
In this article, we deal with the question that is perhaps most often asked when it comes to IP - whether or not to protect it. The short answer is it depends on several factors including the type of business or organisation, its objectives, strategy and budget - and this is just the beginning of the conversation!Read more
IP strategy and your business: tips for getting this right from the outset
Part 2 in a 6 part series.
In the first article of this series we talked about the value that intangible assets represent to a business. On average, over 80% of a company’s value can be attributed to these assets which include formal intellectual property (IP) rights such as patents and trade marks as well as things like brand, reputation, processes, confidential information, customer relationships and know-how.
The reason for this is that a business’ intellectual assets often represent the primary source of fuel for generating long-term value. It follows therefore, that there are considerable benefits to understanding what role intellectual property plays in your business strategy and how you can leverage it to achieve your objectives and desired outcomes. In simple terms, this calls for the development of an IP strategy (a topic we deal with in more detail in this article).Read more
Business and IP: What role does intellectual property play in business, and why should you care?
Part 1 in a 6 part series.
Intellectual property (IP) is often the most valuable but least understood asset of a successful business. It belongs to a broader class of assets known as intangible assets which according to a 2015 research report by Ocean Tomo , represent on average 84% of company value. This compares with just 17% back in 1975.
So what is driving growth in the comparative value of intangible assets? To answer this, we need to understand what they are, and the role they play in business.Read more
It’s a classic scenario. You’ve got a great concept and you’ve talked about it with people in your network. Is it a go? There’s nothing else like it on the market.
Stop. You may have just made a very large mistake that could derail your plans.
“Lots of companies effectively give away their good ideas before they’ve even decided if they’re worth protecting,” says patent attorney Jonathan Lucas of James & Wells.Read more
“Imitation is a kind of artless flattery” wrote Eustace Budgell in the newspaper The Spectator in October 1714. 300 years later, imitation is still a kind of artless flattery. It will also be illegal if it infringes someone’s copyright rights.Read more