The partners at James & Wells are determined to remain an independent locally owned IP firm so that we can continue our mission as ‘Champions of Innovation’ and outspoken supporters of innovative New Zealanders and New Zealand businesses.Read more
Check out our November 2017 newsletter!Read more
New Zealand prides itself on being competitive in the sporting arena and it’s fair to say Kiwis punch above their weight in many sporting codes – and lead the world in a few.
But there’s one race where we are well back in the field and slipping further and further from the pacesetters, despite what we think are our best efforts – the innovation race.Read more
Mention the word “invention” and what jumps to mind is usually a mechanical gadget – a new mousetrap – or a fancy new “app.”
We don’t generally associate the word - or the concept of innovation - with food. But the food and beverage industry is rife with innovative thinking. The vast range of foods and ingredients provides potential to make new products, develop novel combinations for new dishes, prepare valuable extracts, or do something innovative with an existing production process. As food perishes, anything that can make it last longer and remain fresh and nutritious (and tasty) will be of major interest to the industry and consumers.Read more