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IP: the ultimate sustainability tool

8 December 2011. Posted by Emily Agnew .

In my experience of introducing sustainability principles into our firm, people often focus on the environmental aspects of sustainability and forget two critical pillars: maintaining sustainable profits and positively impacting people - including staff and the wider community.

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You are never too small and it’s never too early to protect IP!

8 December 2011. Posted by Emily Agnew .

It frustrates me when I hear business owners say “we are too small to worry about IP”.  

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Get The Answers: Trademark best way to stop others using business name

6 December 2011. Posted by Emily Agnew .

Naming your company is not the end of it for a business. Over its lifetime you will have to protect it as competitors seek to benefit from the qualities the name bears.

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Clever thinking helps to protect future of Kokako

5 December 2011. Posted by Emily Agnew .

From its famously moreish Gluten Free Chocolate Brownies and Ginger Crunch, to its Fairtrade Organic coffee, multiple award-winning company Kokako has a product range which has gained an enthusiastic following and increasing commercial success in New Zealand.

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