0800 INNOV8
Home » Media

Media

Protecting it with IP

22 February 2008. Posted by Ian Finch .

Intellectual property is a term that refers to the ownership of an intangible thing — be it the innovative technology behind a new product or service, the brand name affixed to it, the goodwill the company making or providing enjoys, or the manner in which the product or service and associated material are presented. 

Read more

Licensing intellectual property: obtaining maximum value for your rights

22 February 2008. Posted by Emily Agnew .

Often companies will have developed a substantial intellectual property portfolio, perhaps on an ad hoc basis. Having established a portfolio, each item of intellectual property should be analysed to determine how it can be best used to contribute to the company’s bottom line.

Read more

Understanding intellectual property value

22 February 2008. Posted by Emily Agnew .

To understand how to maximise the value of intellectual property rights, it is first necessary to understand the factors that affect the value of those rights.

Read more

Generic Pharma in New Zealand - taking advantage

22 February 2008. Posted by .

On the world stage New Zealand is not a huge player in the pharmaceutical industry, our population of 4 million comprising less than 1% of the world pharmaceutical market.

Read more