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Important dates

20 December 2018. Posted by Ceri Wells .

Christmas closure dates for our office and The Intellectual Property Office of New Zealand. 

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Asia business team gears up for China IP boom

21 November 2018. Posted by Ceri Wells .

Doing business with China is never far from the headlines in New Zealand.

Already our biggest trade partner, China makes the news for a wide range of reasons – immigration, student numbers at our tertiary institutions, effects on the housing market, milk powder sales, investment in New Zealand and new businesses being established here.

There’s a rich and growing record of activity in New Zealand involving the world’s most populous nation.

Intellectual Property (IP) advisers James & Wells have had a front seat to that compelling growth in the last few years.  Founding Partner Ceri Wells says the firm’s specialist Asia Business team, set up five years ago with one employee, now employs eight – six fulltime consultants and two support staff.

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What businesses need to know about IP: Part 6

30 October 2018. Posted by Ceri Wells , Carrick Robinson .

Mistakes to avoid making with your IP: things you need to know from the get go

Part 6 in a 6 part series

As with anything that you want to do well, getting to grips with the ins and outs of intellectual property (IP) and the ways in which it can be leveraged in your business requires a combination of curiosity, constant learning and the right advice and expertise at the right time.

For some entrepreneurs and business owners, rookie mistakes can lead to lessons being learned the hard or expensive way.  The good news is that there are ways to avoid some of the more common pitfalls.

Here’s our top 10 list of things you need to know from the get go.

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What businesses need to know about IP: Part 5

30 October 2018. Posted by Ceri Wells , Carrick Robinson .

Investment and IP: what might investors want to know and how to be pitch-ready

Part 5 in a 6 part series

So far in this series we’ve talked about the role intellectual property (IP) plays in business, reasons to protect it, and the different forms of protection that exist. 

If your business has grown to the point of needing a serious injection of funds to sustain or accelerate momentum, chances are you will be thinking about investment.

So let’s turn our attention to investment and IP.  What might investors want to know, and how can you be pitch-ready for IP-related questions?

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What businesses need to know about IP: Part 4

30 October 2018. Posted by Ceri Wells , Carrick Robinson .

The different forms of IP protection: which ones are right for your business?

Part 4 in a 6 part series

In previous articles, we’ve dealt with the bigger picture of understanding intellectual property (IP) and your business, what role it plays in value creation, how to approach IP strategy, and things to consider when deciding whether to protect your IP or not.

It’s now time to delve into a bit of the detail around the different forms of IP protection, and which ones are right for your business.

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What businesses need to know about IP: Part 3

30 October 2018. Posted by Ceri Wells , Carrick Robinson .

The big question: to protect your IP or not?

Part 3 in a 6 part series.

In the second article of this series, we provided tips on how to get the intellectual property (IP) strategy for your business right from the outset.  We emphasised that early identification and capture of your IP is vital if you want to maximise its commercial potential and avoid making mistakes that cost you dearly down the track.

In this article, we deal with the question that is perhaps most often asked when it comes to IP - whether or not to protect it. The short answer is it depends on several factors including the type of business or organisation, its objectives, strategy and budget - and this is just the beginning of the conversation!

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What businesses need to know about IP: Part 2

30 October 2018. Posted by Ceri Wells , Carrick Robinson .

IP strategy and your business: tips for getting this right from the outset

Part 2 in a 6 part series.

In the first article of this series we talked about the value that intangible assets represent to a business. On average, over 80% of a company’s value can be attributed to these assets which include formal intellectual property (IP) rights such as patents and trade marks as well as things like brand, reputation, processes, confidential information, customer relationships and know-how.

The reason for this is that a business’ intellectual assets often represent the primary source of fuel for generating long-term value.  It follows therefore, that there are considerable benefits to understanding what role intellectual property plays in your business strategy and how you can leverage it to achieve your objectives and desired outcomes.  In simple terms, this calls for the development of an IP strategy (a topic we deal with in more detail in this article).

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What businesses need to know about IP: Part 1

30 October 2018. Posted by Ceri Wells , Carrick Robinson .

Business and IP: What role does intellectual property play in business, and why should you care?

Part 1 in a 6 part series. 

Intellectual property (IP) is often the most valuable but least understood asset of a successful business.  It belongs to a broader class of assets known as intangible assets which according to a 2015 research report by Ocean Tomo , represent on average 84% of company value.  This compares with just 17% back in 1975.

So what is driving growth in the comparative value of intangible assets? To answer this, we need to understand what they are, and the role they play in business.

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New Code backs trans-Tasman IP concerns

14 February 2018. Posted by Ceri Wells .

Sanity appears to have prevailed with the release of a new trans-Tasman Code of Conduct for patent and trade mark attorneys that addresses recent concerns about the direction of the intellectual property (IP) profession in Australasia.

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