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Names have power, so choose yours wisely

7 March 2019. Posted by Ben Cain .

When it comes to choosing a name for your business, product or service, it makes sense to choose wisely. Not least because you don’t want to infringe someone else’s rights and consequently have to re-brand; you also don’t want to offend anyone.  A trade mark search should be an integral part of the name choosing process, unfortunately, it often isn’t. And because it isn’t, I regularly encounter businesses having difficulties with the name they have chosen.

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European geographical indications – a friend or foe for New Zealand?

6 March 2019. Posted by Stephanie Hadley .

Free trade agreement negotiations between New Zealand and Europe have put New Zealand in an interesting position with calls for it to recognise and protect a list of EU geographical indications (GIs) in New Zealand. Business owners in New Zealand have already been locked out of exporting products to the European Union which may bear a European GI such as feta and gruyère. The question is, whether as part of the current negotiations New Zealand can leverage its own GI protection in a way which will outweigh any missed opportunities in European markets.

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More twists and turns for Australia’s listed IP firms

5 March 2019. Posted by Ceri Wells .

The IP profession is awash with intrigue and uncertainty again as corporate owners of most of the largest IP firms in Australasia focus on mergers, trying to block mergers or buying shares in their competitors.

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Game over for Big Mac?

5 March 2019. Posted by Carrick Robinson .

MacDonald’s made worldwide headlines earlier this year when the European Intellectual Property Office stripped them of the rights to the Big Mac trade mark. Sarah Harrison outlines what went wrong for Mc Donalds. 

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Beating the knock-off merchants

5 March 2019. Posted by Gus Hazel .

Global trade in counterfeit products is not a new problem. What is new, is the scale of the problem. In 2017, New Zealand Customs officials intercepted almost 90,000 counterfeit items – from fashion and jewellery, to exercise machines and electronic goods. Gus Hazel discusses how New Zealand businesses can help protect against the importation of unlawful and pirated goods.

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Changes to intellectual property rights due to Brexit

4 March 2019. Posted by Sébastien Aymeric .

The United Kingdom will be withdrawing from the European Union (EU) on 29 March 2019. At this stage, a ‘hard’ Brexit would see no transition period with any changes taking place on exit whilst a ‘soft’ Brexit would implement a transition period until 31 December 2020. New Zealand businesses that operate in these jurisdictions should plan for any changes that will affect their registered intellectual property rights.

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Budapest Treaty comes into force in New Zealand next month

27 February 2019. Posted by Jared Millar .

On 17 March 2019, the Budapest Treaty on the International Recognition of the Deposit of Microorganisms for the Purposes of Patent Procedure will come into force in New Zealand.

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The CPTTP introduces amendments to the New Zealand Copyright Act and Trade Marks Act

21 February 2019. Posted by Carrick Robinson , Sébastien Aymeric .

The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTTP) introduces amendments to the New Zealand Copyright Act and Trade Marks Act which came into effect on 30 December 2018.

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James & Wells in the media: Sebastien Aymeric in Stuff commenting on Nivea v Rexona

15 February 2019. Posted by Sébastien Aymeric .

James & Wells Solicitor Sebatien Aymeric commented on an article about the recent case in which Nivea won the rights to exclusively use the term 'Black & White' to sell  personal care products in New Zealand.

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Meet the Team: Gus Hazel, Partner

14 February 2019. Posted by Emily Agnew .

Gus has an impressive list of IP experience including teaching at Melbourne’s Monash University and working for the Chief Justice of the Federal Court of Australia. However, when we sat down to chat, it was the story of how he entered the profession that fascinated us. Read our interview to discover how an expert witness in a major horse doping trial changed his career path and why he sings the praises of gypsum board.  

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