James & Wells Media Center Page http://www.jaws.co.nz James & Wells Media Center Page James & Wells in the media: Sebastien Aymeric in Stuff commenting on Nivea v Rexona http://www.jaws.co.nz/about-us/media/james-wells-in-the-media-sebastien-aymeric-in-stuff-commenting-on-nivea-v-r James & Wells Solicitor Sebatien Aymeric commented on an article about the recent case in which Nivea won the rights to exclusively use the term 'Black & White' to sell  personal care products in New Zealand. Meet the Team: Gus Hazel, Partner http://www.jaws.co.nz/about-us/media/meet-the-team-gus-hazel-partner Gus has an impressive list of IP experience including teaching at Melbourne’s Monash University and working for the Chief Justice of the Federal Court of Australia. However, when we sat down to chat, it was the story of how he entered the profession that fascinated us. Read our interview to discover how an expert witness in a major horse doping trial changed his career path and why he sings the praises of gypsum board.   Case Law updates http://www.jaws.co.nz/about-us/media/case-law-updates The following IP case law during 2018 illustrates the principles of New Zealand IP law in practice. Intellectual Property Office of New Zealand updates http://www.jaws.co.nz/about-us/media/intellectual-property-office-of-new-zealand-updates Recent legal updates from the Intellectual Property Office of New Zealand  New Zealand IP regulation changes to note http://www.jaws.co.nz/about-us/media/new-zealand-ip-regulation-changes-to-note Amendments to the Patents Regulations 2014, the Trade Mark Regulations 2003, the Trade Marks (International Registration) Regulations 2012 and the Design Regulations 1954 entered into force on 5 April 2018. We summarise the most material changes here. Listing in Oz not quite the yellow brick road for IP firms http://www.jaws.co.nz/about-us/media/listing-in-oz-not-quite-the-yellow-brick-road-for-ip-firms Two of the three Australian listed IP firm groups, Xenith and Qantm, recently announced their intention to merge. At the same time IPH (the third listed IP firm group) advised it had made a series of offers to take over Qantm, which were rejected by Qantm. Such activity suggests that the model of IP firms agglomerating and listing on the ASX is not without its problems and it signals yet more turmoil in the Australasian IP market. December Newsletter http://www.jaws.co.nz/about-us/media/december-innovation-insight Our final newsletter for 2018 is out and includes articles on: Our win at the New Zealand Law Awards How patent searching can be used to deliver valuable insights into the activity of your competitors, R&D trends and provide marketing guidance.  Law updates to the Patents Act 2013 resulting from the CPTPPA  Important dates http://www.jaws.co.nz/about-us/media/important-dates Christmas closure dates for our office and The Intellectual Property Office of New Zealand.  TPP delivers 12-month grace period for New Zealand http://www.jaws.co.nz/about-us/media/tpp-delivers-patent-term-extension-and-12-month-grace-period-for-new-zealan The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPATPP) is being introduced into New Zealand law on 30 December 2018 by the Comprehensive and Progressive Agreement for Trans-Pacific Partnership Amendment Act.The CPATPP Amendment Act amends 10 New Zealand Acts including the Copyright Act 1994, Patents Act 2013 and Trade Marks Act 2002.   Time to refocus on Japan http://www.jaws.co.nz/about-us/media/time-to-refocus-on-japan The CPTPP is NZ’s first free trade agreement with Japan, the world’s third largest economy and NZ’s fourth largest export market. Assistant Head of our Asia division, Ye Miao, talks to Exporter Today about next year’s tariff cuts and how kiwi exporters can use them as a competitive advantage.  November newsletter http://www.jaws.co.nz/about-us/media/november-newsletter The last few months have been busy at James & Wells.  Our November 2018 newsletter is a round-up of what we’ve been up to.  Asia business team gears up for China IP boom http://www.jaws.co.nz/about-us/media/asian-business-team-gears-up-for-china-ip-boom Doing business with China is never far from the headlines in New Zealand.Already our biggest trade partner, China makes the news for a wide range of reasons – immigration, student numbers at our tertiary institutions, effects on the housing market, milk powder sales, investment in New Zealand and new businesses being established here.There’s a rich and growing record of activity in New Zealand involving the world’s most populous nation.Intellectual Property (IP) advisers James & Wells have had a front seat to that compelling growth in the last few years.  Founding Partner Ceri Wells says the firm’s specialist Asia Business team, set up five years ago with one employee, now employs eight – six fulltime consultants and two support staff. New Zealand’s ‘champions of innovation’ win at NZ Law Awards http://www.jaws.co.nz/about-us/media/new-zealands-champions-of-innovation-win-at-nz-law-awards James & Wells, New Zealand’s fastest-growing independent intellectual property law firm, was last night named the country’s top Intellectual Property Specialist at the NZ Law Awards.This rounds out a game-changing year for the intellectual property law sector with regulatory, structural and ownership changes all having an impact on the profession and its clients.   Sky NZ – 2, Sellers of ‘Kodi’ boxes - 0 http://www.jaws.co.nz/about-us/media/sky-nz-2-sellers-of-kodi-boxes-0 ‘Kodi’ boxes are set-top media and entertainment boxes that use free, open source software. There are thousands of boxes already in homes around New Zealand. Neither Kodi nor the boxes on which the software is installed are in themselves illegal, but become so when they are used to view subscription-based content, like Sky TV and Netflix, for free. The questions facing Sky are simple: how can it stop the sale of pre-loaded set-top boxes, and how can it stop box owners getting access to pirated content? Patent database a potential treasure trove http://www.jaws.co.nz/about-us/media/patent-database-a-potential-treasure-trove Conventionally, a patent search is used to determine whether your invention is worth protecting. But an examination of existing patents can also deliver valuable insights into the activity of your competitors, R&D trends and provide marketing guidance. This information can help validate your own R&D pathway or suggest new directions. For example, if you were in the smart phone business you might be interested to know that Apple Inc. was recently granted a patent for a folding iPhone.But doing business isn’t just about taking on competitors in an “us versus them” way. What about collaboration opportunities? A patent search can reveal potential partners operating in similar or adjacent technology areas that are complementary to your business. What businesses need to know about IP: full series http://www.jaws.co.nz/about-us/media/what-businesses-need-to-know-about-ip-full-series This informative series is now available as a pdf. What businesses need to know about IP: Part 6 http://www.jaws.co.nz/about-us/media/what-businesses-need-to-know-about-ip-part-6 Mistakes to avoid making with your IP: things you need to know from the get goPart 6 in a 6 part seriesAs with anything that you want to do well, getting to grips with the ins and outs of intellectual property (IP) and the ways in which it can be leveraged in your business requires a combination of curiosity, constant learning and the right advice and expertise at the right time.For some entrepreneurs and business owners, rookie mistakes can lead to lessons being learned the hard or expensive way.  The good news is that there are ways to avoid some of the more common pitfalls.Here’s our top 10 list of things you need to know from the get go. What businesses need to know about IP: Part 5 http://www.jaws.co.nz/about-us/media/what-businesses-need-to-know-about-ip-part-5 Investment and IP: what might investors want to know and how to be pitch-readyPart 5 in a 6 part seriesSo far in this series we’ve talked about the role intellectual property (IP) plays in business, reasons to protect it, and the different forms of protection that exist. If your business has grown to the point of needing a serious injection of funds to sustain or accelerate momentum, chances are you will be thinking about investment.So let’s turn our attention to investment and IP.  What might investors want to know, and how can you be pitch-ready for IP-related questions? What businesses need to know about IP: Part 4 http://www.jaws.co.nz/about-us/media/what-businesses-need-to-know-about-ip-part-4 The different forms of IP protection: which ones are right for your business?Part 4 in a 6 part seriesIn previous articles, we’ve dealt with the bigger picture of understanding intellectual property (IP) and your business, what role it plays in value creation, how to approach IP strategy, and things to consider when deciding whether to protect your IP or not.It’s now time to delve into a bit of the detail around the different forms of IP protection, and which ones are right for your business. What businesses need to know about IP: Part 3 http://www.jaws.co.nz/about-us/media/what-businesses-need-to-know-about-ip-part-3 The big question: to protect your IP or not?Part 3 in a 6 part series.In the second article of this series, we provided tips on how to get the intellectual property (IP) strategy for your business right from the outset.  We emphasised that early identification and capture of your IP is vital if you want to maximise its commercial potential and avoid making mistakes that cost you dearly down the track.In this article, we deal with the question that is perhaps most often asked when it comes to IP - whether or not to protect it. The short answer is it depends on several factors including the type of business or organisation, its objectives, strategy and budget - and this is just the beginning of the conversation!