James & Wells Media Center Page http://www.jaws.co.nz James & Wells Media Center Page New Zealand’s ‘champions of innovation’ win at NZ Law Awards http://www.jaws.co.nz/about-us/media/new-zealands-champions-of-innovation-win-at-nz-law-awards James & Wells, New Zealand’s fastest-growing independent intellectual property law firm, was last night named the country’s top Intellectual Property Specialist at the NZ Law Awards.This rounds out a game-changing year for the intellectual property law sector with regulatory, structural and ownership changes all having an impact on the profession and its clients.   Sky NZ – 2, Sellers of ‘Kodi’ boxes - 0 http://www.jaws.co.nz/about-us/media/sky-nz-2-sellers-of-kodi-boxes-0 ‘Kodi’ boxes are set-top media and entertainment boxes that use free, open source software. There are thousands of boxes already in homes around New Zealand. Neither Kodi nor the boxes on which the software is installed are in themselves illegal, but become so when they are used to view subscription-based content, like Sky TV and Netflix, for free. The questions facing Sky are simple: how can it stop the sale of pre-loaded set-top boxes, and how can it stop box owners getting access to pirated content? Patent database a potential treasure trove http://www.jaws.co.nz/about-us/media/patent-database-a-potential-treasure-trove Conventionally, a patent search is used to determine whether your invention is worth protecting. But an examination of existing patents can also deliver valuable insights into the activity of your competitors, R&D trends and provide marketing guidance. This information can help validate your own R&D pathway or suggest new directions. For example, if you were in the smart phone business you might be interested to know that Apple Inc. was recently granted a patent for a folding iPhone.But doing business isn’t just about taking on competitors in an “us versus them” way. What about collaboration opportunities? A patent search can reveal potential partners operating in similar or adjacent technology areas that are complementary to your business. What businesses need to know about IP: full series http://www.jaws.co.nz/about-us/media/what-businesses-need-to-know-about-ip-full-series This informative series is now available as a pdf. What businesses need to know about IP: Part 6 http://www.jaws.co.nz/about-us/media/what-businesses-need-to-know-about-ip-part-6 Mistakes to avoid making with your IP: things you need to know from the get goPart 6 in a 6 part seriesAs with anything that you want to do well, getting to grips with the ins and outs of intellectual property (IP) and the ways in which it can be leveraged in your business requires a combination of curiosity, constant learning and the right advice and expertise at the right time.For some entrepreneurs and business owners, rookie mistakes can lead to lessons being learned the hard or expensive way.  The good news is that there are ways to avoid some of the more common pitfalls.Here’s our top 10 list of things you need to know from the get go. What businesses need to know about IP: Part 5 http://www.jaws.co.nz/about-us/media/what-businesses-need-to-know-about-ip-part-5 Investment and IP: what might investors want to know and how to be pitch-readyPart 5 in a 6 part seriesSo far in this series we’ve talked about the role intellectual property (IP) plays in business, reasons to protect it, and the different forms of protection that exist. If your business has grown to the point of needing a serious injection of funds to sustain or accelerate momentum, chances are you will be thinking about investment.So let’s turn our attention to investment and IP.  What might investors want to know, and how can you be pitch-ready for IP-related questions? What businesses need to know about IP: Part 4 http://www.jaws.co.nz/about-us/media/what-businesses-need-to-know-about-ip-part-4 The different forms of IP protection: which ones are right for your business?Part 4 in a 6 part seriesIn previous articles, we’ve dealt with the bigger picture of understanding intellectual property (IP) and your business, what role it plays in value creation, how to approach IP strategy, and things to consider when deciding whether to protect your IP or not.It’s now time to delve into a bit of the detail around the different forms of IP protection, and which ones are right for your business. What businesses need to know about IP: Part 3 http://www.jaws.co.nz/about-us/media/what-businesses-need-to-know-about-ip-part-3 The big question: to protect your IP or not?Part 3 in a 6 part series.In the second article of this series, we provided tips on how to get the intellectual property (IP) strategy for your business right from the outset.  We emphasised that early identification and capture of your IP is vital if you want to maximise its commercial potential and avoid making mistakes that cost you dearly down the track.In this article, we deal with the question that is perhaps most often asked when it comes to IP - whether or not to protect it. The short answer is it depends on several factors including the type of business or organisation, its objectives, strategy and budget - and this is just the beginning of the conversation! What businesses need to know about IP: Part 2 http://www.jaws.co.nz/about-us/media/what-businesses-need-to-know-about-ip-part-2 IP strategy and your business: tips for getting this right from the outsetPart 2 in a 6 part series.In the first article of this series we talked about the value that intangible assets represent to a business. On average, over 80% of a company’s value can be attributed to these assets which include formal intellectual property (IP) rights such as patents and trade marks as well as things like brand, reputation, processes, confidential information, customer relationships and know-how.The reason for this is that a business’ intellectual assets often represent the primary source of fuel for generating long-term value.  It follows therefore, that there are considerable benefits to understanding what role intellectual property plays in your business strategy and how you can leverage it to achieve your objectives and desired outcomes.  In simple terms, this calls for the development of an IP strategy (a topic we deal with in more detail in this article). What businesses need to know about IP: Part 1 http://www.jaws.co.nz/about-us/media/what-businesses-need-to-know-about-ip-part-1 Business and IP: What role does intellectual property play in business, and why should you care?Part 1 in a 6 part series. Intellectual property (IP) is often the most valuable but least understood asset of a successful business.  It belongs to a broader class of assets known as intangible assets which according to a 2015 research report by Ocean Tomo , represent on average 84% of company value.  This compares with just 17% back in 1975.So what is driving growth in the comparative value of intangible assets? To answer this, we need to understand what they are, and the role they play in business. Getting the best protection http://www.jaws.co.nz/about-us/media/getting-the-best-protection It’s a classic scenario. You’ve got a great concept and you’ve talked about it with people in your network. Is it a go? There’s nothing else like it on the market.Stop. You may have just made a very large mistake that could derail your plans.“Lots of companies effectively give away their good ideas before they’ve even decided if they’re worth protecting,” says patent attorney Jonathan Lucas of James & Wells. Imitation is a kind of artless flattery…and potentially illegal http://www.jaws.co.nz/about-us/media/imitation-is-a-kind-of-artless-flatteryand-potentially-illegal “Imitation is a kind of artless flattery” wrote Eustace Budgell in the newspaper The Spectator in October 1714. 300 years later, imitation is still a kind of artless flattery. It will also be illegal if it infringes someone’s copyright rights. Intellectual property and investment mythology http://www.jaws.co.nz/about-us/media/intellectual-property-and-investment-mythology Intellectual property (IP) is an important consideration for investors when considering whether to invest in a business. At James & Wells we work with many businesses seeking to gain investment to help commercialise their innovations and to grow. We also advise investors as part of the due diligence process when assessing a company to invest in. IP should be the aperitif, the main course and dessert, not just the after-dinner mint http://www.jaws.co.nz/about-us/media/ip-should-be-the-aperitif-the-main-course-and-dessert-not-just-the-after-di Is a commonly used greeting something you can trade mark?The recent spat between My Food Bag and giant German food company HelloFresh over the sentence “Hello, fresh start the programme” posed just that question, and more. July 2018 Newsletter http://www.jaws.co.nz/about-us/media/july-2018-newsletter The first half of 2018 has been full of activity at James & Wells.  Our July 2018 newsletter is round-up of what we've been up to.  James & Wells join team TIN to support the New Zealand tech sector http://www.jaws.co.nz/about-us/media/james-wells-join-team-tin-to-support-the-new-zealand-tech-sector Intellectual property specialists James & Wells are excited to team up with Technology Investment Network (TIN) to support New Zealand’s burgeoning technology sector. IP Protection: Targeting Export Markets http://www.jaws.co.nz/about-us/media/ip-protection-targeting-export-markets It’s a no-brainer.  If you are an exporter you want to ensure your intellectual property (IP) protection is robust in the export markets that are most important to you. Right? James & Wells proud to announce new partnership to help business growth http://www.jaws.co.nz/about-us/media/james-wells-proud-to-announce-new-partnership-to-help-business-growth Specialist intellectual property firm James & Wells is proud to announce their partnership with New Zealand SME business growth centre, The Icehouse. New blood filter therapy for kidney patients wins innovation award http://www.jaws.co.nz/about-us/media/new-blood-filter-therapy-for-kidney-patients-wins-innovation-award James & Wells wishes to congratulate Baxter Healthcare for winning the James & Wells Medical Technology Association of NZ (MTANZ) Innovation Award for 2018. Software: To Patent or not to patent? http://www.jaws.co.nz/about-us/media/software-to-patent-or-not-to-patent This article explores common myths surrounding the protection of software including: I’m fully protected as I have copyright My software is embedded so it’s a trade secret You can’t patent software, it is specifically excluded in the Patents Act 2013